Authentication solution is expected to continue dominating the Asia-Pacific mobile security market over the forecast period and account for around 38% share by 2020, owing to the wide scale adoption of this security solution in various mobile devices for enhanced security. Mobile devices such as smartphones and laptops are more susceptible to security threats. Authentication solution proves to be useful in case when these mobile devices are misplaced and fall into the hands of unauthorized person.
Asia-Pacific Mobile Security Market Report, published by Allied Market Research, forecasts that the Asia-Pacific market is expected to garner $7.5 billion by 2020, registering a CAGR of nearly 43% during the forecast period 2015-2020. Mobile data protection solution is expected to exhibit fastest growth, at a CAGR of around 44% from 2015 to 2020. China is expected to be the highest revenue generating region during the forecast period for mobile security market, followed by Japan and Singapore.
According to types of mobile security, the market is bifurcated into E-mail and Anti-virus security. E-mail security constituted 52% share of the overall market revenue in 2014, and is expected to dominate the overall Asia-Pacific mobile security market during the forecast period. Android was the largest revenue-generating operating system segment of mobile security market, which accounted for nearly 57% of the total Asia-Pacific market revenue in 2014. This segment is expected to maintain its dominance throughout the analysis period due to the massive growth in the number and usage of Android devices.
Based on end users, the enterprise segment occupies major market share. This segment is anticipated to generate a revenue of $6.4 billion by 2020, registering a CAGR of nearly 43% during 2015 – 2020. The increasing trend of BYOD in various enterprises and the need to secure confidential corporate data are the prime factors boosting the growth of mobile security market.
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Geographically, China is the highest revenue generating country in the APAC mobile security market, followed by Japan and Singapore. The growth in China is supplemented by factors such as higher rate of adoption of mobile devices as it is one of the largest smartphone markets, worldwide. In addition, India would exhibit the fastest growth during the forecast period.
The leading players have adopted competitive strategies such as product launch, innovation, mergers and acquisitions and partnerships in an effort to consolidate their market presence.
Key Findings of Asia-Pacific Mobile Security Market:
– Asia-Pacific mobile security market would grow at a promising rate across countries like China, India and Japan during the forecast period (2015 – 2020)
– Authentication solution is estimated to be the largest revenue-generating segment in mobile security market
– Android operating system segment would continue to dominate the APAC mobile security market throughout the forecast period
International Business Machines (IBM) Corporation, MobileIron, Symantec Corporation, Kaspersky Lab, VMware Inc., innoPath Software, Microsoft Corporation, Apple Inc., Intel Corporation, Google Inc. are some of the prominent players operating in this market. The leading market players have adopted acquisition as their key strategy to expand their current market, to allow merger of resources and sharing of technology.